Chapter One
The business of Liverpool Football Club
To actually start writing this feels a bit surreal.
It’s been a month since I left Reach Plc, where I spent six years as Business of Football Writer — mostly for the Liverpool Echo, but also contributing to the BBC, The Anfield Wrap, Redmen TV and others. If you’ve followed me there, you probably know what I’m about: football finance, the business behind the badge, and a healthy obsession with how clubs really work.
I’ve nudged past 40 now, and like anyone who’s spent years in the press box, I’ve had time to think about what the next chapter should look like. I wanted to stop drifting and start swinging. I’ve built relationships with decision-makers across football — from Anfield to New York — and I’ve learned that the real stories often happen off the pitch. Transfers, wages, ticket prices, valuations — everything has a cost. And behind every cost is a choice.
Money matters in the game. From the deals that dominate deadline day to the quiet boardroom decisions that shape a club’s future, football’s financial landscape is vast, complex, and often misunderstood. I’ve spent years trying to make sense of it — and more importantly, trying to make it make sense for fans.
When I started at the Echo, the Business of Football role didn’t exist. I was handed a blank canvas and told to try and make something work — and I had to, really, for my own employment prospects. But work it did. What started as a bit of a punt became a key part of the Echo’s coverage, and eventually, a valuable asset across the wider company. That only happened because of you — Liverpool fans who saw the value in understanding what was going on beyond the transfer rumours. You engaged with the stories, asked the right questions, and proved there was a real appetite for proper football business journalism.
I don’t do transfer gossip here — that’s someone else’s beat. What I will do is tell you how those deals can be afforded. What the numbers say. What else could be done in the market. What the financial levers are, and who’s pulling them. Because if we want to understand where the game is going, we need to understand how it’s being run.
Liverpool Football Club is at the heart of this. I know the ins and outs of the club — its ownership, its operators, the people who make it tick. I’ve built trusted relationships with decision-makers here and abroad, and I want to bring that insight to life right here. This will be a level of off-pitch coverage at Anfield that simply doesn’t exist anywhere else, backed by professional analysis and exclusive interviews that tell the full story.
How infoRED grows and evolves will be led by you, the community. Got a question you want answered? Let me know and I’ll get it done. Want a content series on a specific topic? You tell me, and I’ll make sure we’re covering all bases. This is a two-way street. I’ll bring the access, the analysis, and the storytelling — but you’ll help shape the direction.
Thanks for your support — genuinely. It means a lot.
The first piece on infoRED drops this morning. From here on out, you’ll get three new articles every week, plus one free piece of content for all subscribers. I’ll also be sharing weekly podcast updates covering everything happening behind the scenes at Anfield and beyond — from boardroom moves to broadcast deals, and everything in between.
I’ve tried to keep the price as low as I possibly can — and that price will stay put. No increases, no creeping costs. I just want this to be accessible, engaging, and above all, affordable. If you’re backing this, I’ll make sure it’s worth every penny, and every second of your time.
This is just the beginning. I truly hope to be able to build something that lasts, something that will be of real value, and something that will become commonplace for more and more clubs, as I feel it is more important that ever.
YNWA.